Hey there!

My name is Samantha Crow, but you can call me Sam.

I am a certified Mountain Bike Coach, Splitboard Guide, Avalanche Instructor and

Health + Mindset Coach.

My mission through this unique set of career paths is to get more women out in the mountains,

guiding them to explore both the external landscape of our natural world as well as their

internal landscape to discover their innate wisdom & strength.

The confidence, courage, and grit we build within our sports spill over into all the other areas of our lives.

Through the Sam Crow Coaching, I am dedicated to helping women

(cis/non cis and non-binary that identify with the women’s community)

create clarity around their goals and how to get there,

strengthen their connection to self,

and build a growth mindset to help them on and off the mountain.

Finding my way..

Growing up, I thought I wanted to become a therapist. Helping people live happier, healthier lives seemed like the perfect path for me. I started taking psychology courses in college, all while moving around the country in search of a place that felt like home—and in search of who I was outside of where I grew up in small town MN.

After bouncing between coasts, I eventually settled in Park City, UT, where I instantly fell in love with the mountains. It was there that I discovered mountain biking and splitboarding, and before I knew it, my life revolved around these activities. I was so passionate about it that I began coaching and guiding, eager to share this love for the outdoors with others.

As my involvement in these sports deepened, so did my interest in the role that mindset and nutrition played in my performance. My physical ability quickly surpassed my mental and I hit a plateau. I realized that my ability to excel, both personally and professionally, was more influenced by mindset than I initially gave it credit for. The more I learned, the deeper I wanted to go. This led me to return to school to become a health mindset coach, taking my understanding to the next level.

After years of guiding, working in functional clinics, and running my own small business, I have found my groove and balance between the wellness & sports industry. Now, I focus on sharing mental performance practices and techniques through workshops, speaking events, coaching, and social platforms. My goal is to help others tap into the power of mindset, so they can elevate their performance and fulfillment, not only in their sports but also in their everyday lives.

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